Three prominent names from India’s gaming and esports ecosystem, Shagufta “Xyaa” Iqbal, Deepak “Sensei” Negi and Suraj “Neyoo” Majumdar, have signed multi-year partnerships to become Monster athletes.
The three creators are part of Revenant XSpark (RNTX) and will join Tanmay “Scout” Singh and Kaashvi Hiranandani, bringing the total number of Monster athletes from the organisation’s creator roster to five.
More Than a Social Media Endorsement
Unlike short-term influencer campaigns, the partnerships will extend across multiple areas of the gaming ecosystem.
Xyaa, Sensei and Neyoo will feature Monster in their livestreams and content while also participating in Monster events, sponsored esports properties, meet-and-greets and gaming community activations. They are also expected to be present around major competitive gaming properties sponsored by Monster, including the ongoing Battlegrounds Mobile India Showdown (BMSD) 2026.
The multi-year agreements signal how gaming partnerships are increasingly moving beyond individual sponsored posts towards longer relationships between brands and creators.
Three Different Journeys in Indian Gaming
Xyaa is among the more established gaming creators in India, having streamed since 2012. She has built a following of more than one million across platforms and has also represented India competitively, finishing fourth at the IESF Female Asian Championship in 2023.
Sensei and Neyoo, meanwhile, built their reputations through competitive PUBG Mobile and BGMI before expanding further into content creation.
Sensei has competed across several prominent Indian esports rosters and is known for his experience as an in-game leader. Neyoo is a PUBG Mobile India Series champion who has also competed internationally. Both creators have developed audiences around tournament watch parties and gaming commentary alongside their competitive backgrounds.
Monster Expands Its Presence in the RNTX Ecosystem
The new agreements deepen Monster’s existing relationship with Revenant XSpark, which already includes sponsorship of the organisation’s BGMI team.
With Scout, Kaashvi, Xyaa, Sensei and Neyoo now associated with Monster, the brand has established a presence across competitive esports, livestreaming, gaming entertainment and creator-led communities within the RNTX ecosystem.
Rohit N Jagasia, CEO of Revenant XSpark, described the multi-year nature of the agreements as an important part of the partnership, highlighting that the creators are becoming long-term Monster athletes rather than participating in one-off campaigns.
Gaming Creators Are Becoming Long-Term Brand Partners
The deals also reflect a broader development within creator marketing. Gaming personalities are increasingly being positioned as long-term representatives of brands rather than simply being hired for individual promotional campaigns.
For brands, such partnerships provide access not only to creators’ social audiences but also to livestreams, tournaments, offline events and highly engaged gaming communities.
For creators, multi-year agreements can create more sustained commercial relationships while allowing brand associations to grow alongside the communities they have built.
The Xyaa, Sensei and Neyoo deals are another indication that as gaming becomes increasingly embedded in mainstream entertainment and youth culture in India, brands are looking for deeper ways to participate in the ecosystem.
Source: PNI News