Meet OPay, Opraah’s 48-Hour Payment Standard for Creators to fix Payment Delays
Creator management company Opraah has announced a new payment initiative, “OPay: 48 Hour Creator Payments,” under which its exclusive creators…
Seattle-Based Creator Yuvaan Garware’s Video Praising Life in India Crosses 2.8 Million Views
Using a deliberately negative opening, Garware highlighted India’s affordable healthcare, quick deliveries and community culture. The Instagram Reel has also…
Nothing’s ‘Start With Nothing’ Campaign Features Seedhe Maut, Zeenat Aman and Siddhant Chaturvedi
The consumer technology brand’s latest India campaign brings together voices from music and cinema that built their identities by challenging…
Disney and TikTok Partner to Bring Creator-Made Videos to Disney+
Participating TikTok creators will gain access to approved assets from hundreds of Disney films and series, while selected videos will…
Samay Raina’s viral “Chai Ki Tapri” song, created with AI, crosses 500 million streams
A song that began as a performance on Samay Raina’s India’s Got Latent has become one of the year’s biggest…
Indian Government Launches ₹5 Lakh Challenge for Digital Creators
The Ministry of Information and Broadcasting has launched the pilot phase of the Gems of India Challenge, a national initiative…
Brands are no longer hiring a few influencers. They are building creator armies.
Influencer marketing is moving beyond celebrity endorsements and one-off sponsored posts. Some of the world’s biggest companies are now building…
Samsung Picks 60 Gen Z Snapchat Creators to Push Its New Foldables
Creator Economy Samsung India partners with Snapchat for foldables creator campaign Samsung India has partnered with Snapchat for a nationwide…
₹22 lakh for one Instagram collaboration? India’s beauty creators are commanding celebrity-level fees
₹22 lakh for one Instagram collaboration? India’s beauty creators are commanding celebrity-level fees A reported rate card featuring some of…