Samsung India partners with Snapchat for foldables creator campaign
Samsung India has partnered with Snapchat for a nationwide creator activation around the launch of its latest Galaxy foldable smartphones.
The campaign brings together 60 Gen Z Snap Stars from across India, who have been given early access to the new devices to create mobile-first content around the launch.
The activation is being rolled out in two phases. In the first, 20 creators documented the flagship launch experience through behind-the-scenes content, live interactions and first-hand device experiences. The second phase will see 40 additional creators create hyper-local content for audiences across regional communities.
The campaign signals Samsung’s focus on creator-led product discovery, particularly among younger audiences who increasingly rely on trusted online creators rather than traditional advertising to explore new technology.
“Gen Z doesn’t discover products the way previous generations did. They trust creators whose experiences feel genuine and relevant to their lives.”
Neha Jolly Sawhney, Head of Ad Revenue, Snapchat India
According to Snapchat, audiences can follow the campaign through Spotlight, Snap Map and the public profiles of participating Snap Stars. The creator activation launched on July 22, 2026.